OVERVIEW
The campaign is initiated by The National Poisons Information Centre (NPIC) at the Department of Pharmacology, All India Institute of Medical Sciences (AIIMS), New Delhi and Department of Science and Technology, Government of India
The campaign aims to raise effective awareness themed “BE CAUTIOUS, BE POISON SAFE”, understand the public perceptions and related challenges, and identify and indicate the gap areas in poisons prevention by outreaching the targeted audiences.
