A photo book designed to promote an event dedicated to tribal art & craft of Madhya Pradesh, India
The design elements represent the sacred bond between the forest and humans and embody the interdependency, in the tribal heritage of Madhya Pradesh.
Madhya Pradesh is the second largest state of India, is home to 46 recognized tribes. The diversity among them comes from differences in heredity, lifestyle, cultural traditions, social structure, economic structure, religious beliefs language, and speech.
The event has been designed and programmed to benefit and showcase the multiple talents of the Baiga Tribe, through handicrafts, live performances, and demonstrations. Named after the tiger god, worshipped by the Baiga tribe - ‘Jai Baghesur’ is a platform to empower the people of the forest, who are forced to leave their homes, land, and animals with limited options for livelihood.
Idea + Strategy
Elements from tattoos, music, craft, and dance form, local to the Baiga tribe have been used to develop the design and Collateral.
