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we are a graphic design agency specialised in designing & developing communications for brand, where we creatively indulge our potential in promoting a brand through our ideas and designs.

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Cover design of a music album for one of India’s foremost bands ‘Indian Ocean’

– album cover –

The design was needed to express the ethics of the band and their music,
which had a fusion of Indian folk and rock.

– The band –

‘Indian Ocean Music Band’, recognized as the pioneers of the fusion rock genre in India.
The musical style of the band is an experimental genre, fusing raga (traditional Indian tunes) with rock music, guitars, and drums, sometimes using Indian folk songs. It has also been described by some music critics as “Indo-rock fusion with jazz-spiced rhythms that integrates shlokas, Sufism, environmentalism, mythology, and revolution”.

– The album ‘16/330 Khajoor Road’ –

The album was the sixth album by the band and the first one after the tragic demise of Asheem Chakravarty.
It was named after the location of the old bungalow where the band used to practice in their early days.
The music in the album was a collection of their best compositions, they then had composed so far.

– Idea –

The design of the album cover was influenced by a unique way of promoting an event in some small town of India,
on a rickshaw with a loudspeaker. The medium chosen to depict this visually was a hand painting,
to give the overall feel of the traditional graphic art form.

–  Execution –

With a couple of try on a canvas, we finally got the feel. Inspired by the street of Banaras and the typo of the hand
painted local posters, we executed the design with the similar treatment, adding an Indian touch to it.

– Album Cover –

 

– Back Cover –

– Inside Cover –

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