An event to promote tribal art & craft of Madhya Pradesh
– Photobook –
The design elements represent the sacred bond between the forest and human and
embodies the interdependency, in the tribal heritage of Madhya Pradesh.
– The Place –
Madhya Pradesh- the second largest state of India, is home to 46 recognized tribes.
The diversity among them comes from differences in heredity, lifestyle, cultural traditions, social structure,
economic structure, religious beliefs and language and speech.
– The Event –
The event has been designed and programmed to benefit and showcase the multiple talents of the Baiga Tribe,
through handicrafts, live performance and demonstrations. Named after the tiger god, worshipped by the Baiga tribe-
‘Jai Baghesur’ is a platform to empower the people of the forest, who are forced to leave their homes,
land, and animals with limited options of livelihood.
– Idea + Strategy –
Elements from tattoos, music, craft and dance form, local to the Baiga tribe has been used to develop the design and Collateral.
[Body tatoo on a tribal woman]
[Graphic form of the Hand Drawn Tatoo]
– Design –
Minimalistic design with the visual art form.
– Catalog Cover –
Concept note: The design of the cover replicates a tattoo form engraved by the Baiga tribe, over most of the body part.
The form is particularly defined for engraving on head, chest and leg.