Brochure for a spa, Aahana Resort
– NATUROPATHY –
The design encapsulates the aesthetic of the space, which seeks to rejuvenate the body, mind and soul.
– Origin –
Under the legacy of Aahana resort, the space was designed and serviced to have a positive healing of body and life.
The ambience play a critical role in nurturing the realm of healing, mentally and physically.
– The Place –
Jim Corbett National Park is the oldest national park in India and was established in 1936 as
Hailey National Park to protect the endangered Bengal tiger. It is located in Nainital district of Uttarakhand and was named
after Jim Corbett who played a key role in its establishment. The park was the first to come under the Project Tiger initiative, as described in wikipedia.
– The Spa –
With a complete health package; a fusion of, Ayurveda (the ancient Indian art of healing), Nature Cure (drugless cure),
Yoga (Mind Body balance), Western Spa therapies (body detox) and multitude of relaxing therapies.
The therapies are provided under the guidance of our Wellness experts in a hygienic, eco friendly and luxurious environment.
– Idea & Strategy –
The concept was derived from Buddha’s philosophy of mindfulness to develop wisdom and understanding;
the lines representing the of the ariel roots of the banayan tree.
– Logo –
The concept was developed around the essence of sadhana – ‘a sanskrit term
which means practicing the art of calming one’s mind and body through our senses.
THE SYMBOL – the petals represent the 5 elements of nature.
THE TYPESET indicates the feel of human touch and the gap shows the positive approach.
THE COLOUR resembles vibrancy.
– Brochure –
Inspired by the philosophy of the Lord Buddha on understanding life, focus on attainment of peace of mind amidst nature.
The curve lines resembles the aeriel prop roots.