A Hindu spiritual pilgrimage organisation
– Logo | Collateral | Website –
The design was for a tourism company that initiated the novelty concept of the hindu pilgrimage tour: across India, Nepal and Tibet.
The objective was to develop the brand identity and other promotional communications.
– The Place –
India is a vast country, with diverse cultures and ancient civilization. There are a number of religious groups residing in India.
India is home to some of the oldest pilgrimage traditions in the whole world. The practice of pilgrimage in India is so deeply embedded in
the cultural psyche and the number of pilgrimage sites is so large that the entire subcontinent may actually be regarded as
one grand and continuous sacred place. The earliest sources of information on the matter of sacred space come
from the Rig Veda and the Atharva Veda.
Following the Vedic period the practice of pilgrimage seems to have become quite common, as is evident from sections of the great epic,
the Mahabharata (350 BC), which mentions more than 300 sacred sites spanning the sub-continent. By the time of the Puranas,
the number of sacred sites had grown considerably, reflecting both the ongoing assimilation of aboriginal sacred places and the increased
importance of pilgrimage as a customary religious practice.
– The Marketing Plan –
The marketing agency had a well planned itinerary for the pilgrim tours which was predefined for
the different age group and customised package plans.
– Concept & Strategy –
Hindus call the sacred places tirthas and the action of going on a pilgrimage is called tirtha-yatra.
The word tirtha means river ford, steps to a river, or place of pilgrimage. In Vedic times the word may have concerned
only those sacred places associated with water, but by the time of the Mahabharata, tirtha had come to denote any holy place,
be it a lake, mountain, forest, or cave. Tirthas are more than physical locations, however.
Pious Hindus believe them to be spiritual fords, the meeting place of heaven and earth, the locations where one crosses
the endless cycle of birth, death and rebirth to reach the shore of liberation.
– Logo –
– Brochure –
– Direct mailer –
– Website –